Falco Feeds extends the power of Falco by giving open source-focused companies access to expert-written rules that are continuously updated as new threats are discovered.
There’s a moment that happens inside more organizations these days. It starts on a whiteboard (or more realistically a Zoom screenshare.) The goal of the meeting is to cut costs, reduce tool sprawl, or just stop feeling so far behind all the time. (Is that even possible in security?)
The question is: should we build our own AI-driven SOC?
LLMs have lowered the barrier to entry for building real security tooling. With available open source models and a little engineering creativity, you can stand up an AI-assisted SOC quicker than you think. Then your SOC finally feels modern and fast:
- Alerts get summarized
- Event data gets enriched
- Incident timelines shrink
- Response actions get automated
- Analysts move faster
It’s tailor-made to your environment and it’s all fed into your Slack channels. Leadership calls it an innovative win, and it’s genuinely exciting for a while.
Years ago, security teams went through this same evolution arc with cloud-native adoption. Early adopters were deploying open tooling, writing custom detection rules, and wiring telemetry where it needed to go. It worked and it taught them things about architecture that deploying a vendor solution wouldn’t. And eventually, the smarter ones recognized where DIY stopped scaling and where buying started making sense. AI SOCs are following the same curve, just much faster due to speed and scale.
But then regulations, ephemerality, and the growth and development of adversaries who understand the cloud (or use AI to do so), continue to pile on. So do the number of clusters, accounts, and regions as your organization scales. Some companies lean into that and build internal platform teams to own their SOC: maintain, tune, update, validate, and defend it. Others don’t realize early on they’re quickly getting themselves into the business of security infrastructure. An open source AI SOC can be a lot to manage.
What building teaches you
Building your own AI SOC is legitimately valuable, not necessarily as a long-term strategy, but as a learning exercise with compounding returns. It forces you to confront problems and gain an understanding of visibility and data pipelines. It exposes broken triage processes and teaches you what AI is actually good at (correlation, summarization, enrichment) and where people are stronger.
The control you maintain over an AI SOC is an advantage, but when your organization starts to scale, things change. However, the teams that have done this are the best positioned to evaluate vendor solutions when the time comes, because they’ve seen the problem from the inside.
What building costs you
At that whiteboard meeting, the short-term costs look great. Open source tools are free! What the meeting doesn’t cover is the long-term operational math. Running an in-house AI SOC adds a maintenance burden that costs staffing and productivity.
Then, as subtle misalignments occur between new attacker tradecraft, or a model behavior changes due to an upstream provider’s updated weights, the models quietly drift. This isn’t an obvious kind of risk or failure if you don’t know what to look for. Because many teams validate final output rather than the full reasoning process, this deviation goes undetected until a costly mistake surfaces it. At enterprise scale, that kind of quiet misalignment sitting in the middle of your detection and response pipeline is a serious risk.
Here’s a gut check for any team that has built or is considering building an AI SOC: Can you detect, investigate, and respond to a threat in 10 minutes or less? Based on how fast modern cloud attacks actually move, the Sysdig 555 Benchmark suggests being able to detect in 5 seconds, investigate in 5 minutes, and respond in 5 minutes. If your organization’s homegrown AI SOC isn’t hitting that bar consistently across environments and at scale, that’s the signal that your team has reached its architectural limits.
It’s not that the reliability, continuous validation, drift monitoring, audits, governance, and availability are impossible to manage; they’re just really hard to sustain by a team with other priorities.
The question that matters
The AI SOC market is still early. Gartner places AI-driven SOC agents at the Technology Trigger phase, with roughly 1-5% market penetration, even as organizations accelerate from proof-of-concept to production environments. The landscape is maturing, but there’s no single right answer yet, so: Build to understand and partner strategically to scale. Teams who experiment are best positioned to choose wisely later because they know what matters. You absolutely can and should build your own AI SOC.
But the real question is do you want to run, tune, and govern an AI security platform or secure the business you were built to support? Consider the time, money, and effort spent on maintenance and the speed at which you’re able to respond as your lines in the sand. You’ll know when it’s time to stop building and start shopping.